ABS-CBN Accused of Misuse of Word ‘Bagani’ by CHED Comissioner

  • March 6, 2018

After being under fire for alleged colorism, upcoming teleserye Bagani is the talk of the town again after CHED Commissioner Ronald Adamat sent out a letter to ABS-CBN demanding for an “immediate clarification and explanation” on the use of the term of Bagani. 

In a letter addressed to ABS-CBN Carlo Katigbak, Adamat, who is a former representative of the Indigenous People Sector, expressed his feelings about the misuse of the term and that he’s “deeply bothered about the portrayal of ‘Bagani’ in a teleserye as being a ‘bayani with magical powers.’”

Related: Bagani Receives Backlash From Netizens Due To Alleged Colorism 

Adamat also pointed out how this misuse of the term negate the real essence of Indigenous people’s terminology. “It’s not enough for writers and producers of movies and teleseryes to come up with concepts, titles, and characters that would sell and create blockbusters yet carry with them half-truths and lies that destroy and negate the real essence of an IP terminology, as in the case of ‘Bagani’, and instead bring injustice to the 14 million Filipino IPs.”

Days after the letter went viral, ABS-CBN released a statement regarding the issue. ABS-CBN said that their production team really did intensive research before making the teleserye.

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