Maja Salvador Is The First Woman To Be The Face Of This Underwear Brand

  • March 7, 2019

If there’s one thing that Maja Salvador is known for, it is her penchant for being unapologetic in everything that she does. She naturally excels in whatever she puts her mind to, whether it be in her craft as a performer or her interests outside of show business. Which is why it is only fitting for her to be chosen as the first female face of Guitar, the well-loved underwear brand that has been pre-dominantly endorsed by male celebrities for six decades.

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During the media launch of Maja Salvador as the first female face of Guitar last March 1 at the Trinoma activity center, the top-notch performer expressed her excitement over her new endorsement, “Dream come true na mapili akong maging endorser for a local brand. Kaya thankful talaga ako at happy to be part of the Guitar family,” shared Maja.

Maja Salvador

Guitar is known to be accessible to every Filipino which is something that Maja is able to relate to. “Siyempre mahalaga rin sakin na yung brand na ito ay available para sa mas nakararami nating mga kababayanKasi bilang artista pakiramdam ko rin mas nakaka-relate ako sa masaKaya sobrang saya ko nung sinabi palang sakin na napili ako ng Guitar family to be their ambassadress.”

Maja Salvador

Being a top player in the Philippine fashion market for 60 years, Guitar has racked up quite a roster for their endorsers which include Gloc 9, Carlos Agassi, and Jake Cuenca and now, Maja.

Maja Salvador

Guitar’s move to expand their roster of endorsers comes along with the expansion of their products which now include a denim collection, a first for the brand.

Congratulations, Maja! Welcome to the Guitar family!

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